Torino
Vermouth, the soul of Torino
A magic drink born of herbalism and pharmacy, and the root of the Italian aperitivo.
Vermouth is a magic drink. It comes from a deep herbalistic, pharmaceutical and agricultural knowledge, and from the 18th century it became the symbol of a certain Torino lifestyle — while the city was being designed to be a true, elegant capital.
Vintage just enough, surrounded by beauty — the sleek furniture of an ancient café, the posters of the Roaring Twenties — it is the right conversational drink for the curious and the gourmet. It is also the very root of the Italian aperitivo.
From a walking tour of the vermouth landmarks to a blind tasting of Italian and foreign styles, Torino tells its story one glass at a time.